Argentina Tourism turned to Brands Travel for the creation of a campaign aimed at positioning Argentina´s Ski resorts among the Mexican Ski enthusiasts.


The applied strategy was successfully carried out thanks to the conception, development and implementation of three-fold tactical approaches made up of simultaneous activations of public relations, trade marketing and media efforts.


Mexico has become one of the top 10 markets for Argentina, and winter visitation has increased from Mexicans looking for an alternative to ski during the Northern Hemisphere Summer months.