DIOR

DIOR

Digital reach increase by 45%

Brands Travel worked on the launching of Dior´s men´s fragrance Sauvage for the travel retail market in South America.

Actions

We created a campaingn for the launching of Dior´s men´s fragrance Sauvage. For this occasion, we generated a small video which was presented at the airport duty-free shopping spots in Argentina, partnering with Boingo, the world´s largest airport WiFi provider, which provided customers with 30-min free WiFi access given the video was watched. This action was complemented with offline campaigns on duty-free shopping spots. The success of this campaign was based on the alignment of offline and online actions, as well as having a locally-based team in Argentina.

Results

As a result of the campaign, Dior reported the highest sales of a male fragrance through its travel retail channel in Latin America.

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