JetBlue

JetBlue

JetBlue has asked Brands Travel to help create a campaign to introduce its new routes between Mexico City and NYC, Mexico City and Boston.

Actions

With the help of local artist, Brands Travel created an URBAN ART campaign with 3 Graffiti walls  showcasing the new JetBlue destinations from Mexico City, then we invited some of the top LifeStyle influencers to take a selfie picture in front of each wall to invite the travelers to participate in a  social media contests, where they could win a free ticket to each of JetBlue’s new destinations from Mexico City.

Results

This campaign helped us reach over 850,000 individuals from the target market with over 3 million impressions, translated as 1,250,000 USD in ROI for press coverage.