Princess Cruises

Princess Cruises

Princess Cruises turned to Brands Travel for the creation of a media campaign in Mexico, aimed at positioning its year round cruises and increasing bookings in the market.

Actions

Brands Travel has worked hand in hand with the Latin America office of Princess Cruises in the development and implementation of a media campaign targeting Mexican travel trade and high-end travelers.

Results

Mexico has become one of the most important international markets for the Cruise Line.   During the course of the five years that Princess has worked with Brands Travel, their market share in Mexico has increased significantly.

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