The Bahamas Tourism Office

The Bahamas Tourism Office

Increase in social media reach by 130%

Brands Travel has been continuously carrying on the challenge of developing a marketing communication and sales strategy targeting both trade and travelers from Latin America to travel to The Bahamas.

Actions

Brands travel has successfully worked with the Bahamas Tourism Office in the promotion of The Islands of The Bahamas in leading Latin American markets. The agreed promotion strategy has included training sessions for tour operators, travel agents, local and regional meeting planners; a powerful PR activity program; several pieces of creative artwork and designs for social media and advertising campaigns; presence at all leading industry events and a comprehensive tactical media planning and purchase. Current arrival statistics reflect a meaningful increase of travelers from the Latin American markets into The Bahamas.

Results

As a result of our initiatives, The Bahamas has become a known destination for Latin Americans, direct. hub flights from Panama have started to operate and cruise arrivals have increased. The Latin America dedicated Facebook channels have reach more than 200k followers, increasing the awareness of everything that The Islands have to offer.

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