The City of Houston

The City of Houston

Brands Travel has been in charge of the development of a fully integrated marketing campaign to create awareness of Houston as a leisure destination, increasing overall inbound travel from Mexico as its leading international market.

Actions

As the marketing agency of record for Mexico and Latin America, Brands Travel has worked with Visit Houston in the development of a fully integrated marketing campaign; named HOLA HOUSTON that includes branding, social media, PR, content, special events and media, with the objective to generate both offline and online awareness as a leisure destination.

Results

As a result, visitors from Mexico have surpassed the 2 million mark. Additionally, social media has exponentially grown 450% in the past year.

We integrated a social media influencer strategy, generating more than 10 million impressions on a target market and over 2 million USD in media ROI.

 Brands Travel was able to develop the Hola Houston Brand for our city in less than three months.  The new brand has been extremely well received in our #1 international market, Mexico.  Additionally our social media engagement is through the roof!  Facebook fans have increased more than 500% in under one year thanks to their efforts!  Brands Travel knows how to market destinations!

Jorge Franz , Senior Vice President of Tourism , Visit Houston

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